Think about it. Why are you blogging as part of your business?
The answer: to help build your business!
You have a business. If you’re reading this blog, you’re likely a solo or small firm lawyer. But this applies whether you are a lawyer in Chicago, a consultant in London, or a widget manufacturer in Kazakhstan. You have a business, and it is not selling advertising on your web content.
Lawyers sell their services, not ads.
Blogging help you sell your services in many ways. Through it, you can increase your SEO, making it easier for potential clients to find you, and build out your networks and reputational capital to build referral business and boost your standing as an expert (and so charge higher rates).
Putting ads on your site sends the wrong message in this environment. It says you aren’t serious about blogging as part of your practice and it’s a distraction to the people you want to stay focussed on your site and your content (and not clicking through to other sites to buy things).
Besides that, those ads aren’t likely to be very successful. That one beer a month that you can buy with the GoogleAds on your blog will be useful to console you when you think about how the blog isn’t helping your business.
